BT x UK MAPIFSTO
Motion Design / Map Visuals / Connectivity Storytelling
A visual exploration created around the idea of national connectivity, community and shared access to communication.
The project focuses on the UK as a connected landscape - using satellite-style geography, map-based compositions, data-inspired graphics and regional visual cues to communicate BT’s message: for all of us.
The main visual direction combines a cinematic aerial view of the British Isles with clean brand typography and a simple, confident layout. Additional boards explore different graphic treatments of the UK map - from abstract data points and icon clusters to regional markers, network lines, image tiles and motion-ready compositions.
The goal was to create a visual language that feels broad, inclusive and modern - showing the UK not just as a place, but as a network of people, locations, stories and connections.
#bt #mapifesto #animation #aftereffect #motiondesign
